KODAK

The Brief:

With the recent uptick of interest in analog photography, Kodak was forced to raise their prices to pay for the sudden increase in film production. How do we rekindle the public’s interest in film to combat price inflation?

What We Did:

We decided to provide people with a real world connection to iconic film photography, and a reminder that film is the only natural form of image capturing. See In Real Life, involved placing open frame kiosks all over the world at iconic locations, that provided QR codes that linked to iconic film photography of that location.